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Strategic Planning vs Strategic Thinking

The Journal Les Affaires one day published*: « Plus de stratégie, moins de planification » (“More Strategy, Less planning”). Well, there’s something I very frequently remind my clients about: there is a fundamental difference between the strategic planning process and strategic thinking in itself. And that distinction is crucial for management to make. In A Nut Shell Planning – might it be for corporate or business purposes, marketing or operations or else — is a work process in itself, with phases and steps and actions, inputs and outputs, people involved, decision-makers, contributors, etc. Strategic thinking on the other hand is that element that feeds content into the process. The Planning Process To put it simply, let us say that a usual planning process involves several ...

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