Tags Archivesstrategy

How many Ps in the marketing mix after all?

Does a 6-P marketing mix tell you anything? « Hey, I thought there were only 4 Ps! », you says. Well, what about 7 Ps, or even 9! Or this: the 4 Ps are dead, viva el 4-C marketing mix! The science –or the art as you see it– of marketing management seems to evolve. But in this case, do we really have anything new to bite into? Read on… A Classic Marketing Mix McCarthy, Kotler et al. taught us some five decades ago that the « marketing mix » was composed of 4 Ps. First for PRODUCT decisions, Then for PRICING, PROMOTIONS, and finally, Those that comprise all about PLACE. Who never heard about these when on a school bench ...

Continue Reading

This is a unique website which will require a more modern browser to work!

Please upgrade today!